About WayPoint Group:
Our Approach

Our Hands-On Approach Gets Things Done

Although we bring significant experience and expertise to the process, we’re not above doing the work. In fact, that’s what makes Waypoint Group different. Focusing on effective execution, we’re hands-on, producing the required materials and working collaboratively with you and your team to ensure successful implementation.

Waypoint Group was founded by 4 Customer Loyalty executives, each with over 20 years of experience, from front-line to general management. Combining executive-level expertise with hands-on research and content development, we deliver improvements in your customer loyalty for

Our ‘ESP’ Philosophy

Everything we do rests on our "ESP" philosophy:


  • Executable: Simple, straightforward, and repeatable programs are the key to lasting success.



  • Sustainable: every program must be easier (read: less expensive) to operate each subsequent time



  • Profitable: Lasting company value starts with each and every program. Check and measure success along the way.
3 Core Principles

Our Simple Process

Every business has something unique to offer, so we certainly can’t claim to come in with all the answers. But we know what questions to ask. We’ll strive for simplicity in your program, pulling the critical information together and combining it with our own insights and research for your review. We’ll assemble the critical information into tools and communications that are easy for your front-line employees to use, and easy for your customers to understand.

You know that there's at least 10 things that you would like to see improved. But you also know that it's just not practical to try to take on too many initiatives. Long, drawn out engagements never work. We will collaboratively identify your top priorities, and build short, simple, concise phases that are measured in days. Our projects are ESP-enabled, with clearly defined results at each phase.